Instead, Legend is all about animating your words. Unlike the other social media video apps on this list, Legend does not allow you to combine photos or video clips. The promise: “Words move people | Legend moves words.” You can post directly to YouTube, Vimeo, and Facebook, or export a file to upload to other social channels.īest feature: You can seamlessly start your your video project on your iOS device and finish editing it on your Mac. There’s a library of included music, title sequences, and sound effects, along with a suite of 10 filters to customize the look of your video. It’s a robust video editing program with advanced options like picture-in-picture, split screen, and ability to use green screen filming to add in custom backgrounds. IMovie is the classic video editing app for the Apple generation. The price: Comes bundled with a new Mac iOS app $4.99 macOS app $14.99. The promise: “Turn your videos into movie magic.” You can also use the suite of video tools to create whiteboard animations, or video infographics.īest feature: Ability to create custom characters using the character creator, so you can make a digital version of yourself, your target customers, or any of the key people in your company. You can add your own logo, images, and audio files to match your video to your brand, and export the video straight to YouTube and other video hosting sites, or download so you can share to social. When you record your own dialogue, the characters’ mouths will automatically sync up to match the recording. GoAnimate is different from Biteable in that it allows you to create your own scenes in which customized animated characters interact with and speak to one another. The price: Plans start at $39/month ($299/year), but business will want to upgrade to the GoPremium plan for $79/month ($599/year) to remove the GoAnimate watermark and access additional social video tools 14-day free trial. The promise: “Make professional animated videos.” You can upload your own footage if you like, but Biteable really shines for those who are looking for someone else to do most of the heavy lifting.īest feature: The ability to create complete videos, including real video footage, without ever picking up a camera. The price: There’s a free plan, but businesses will want to upgrade to the premium plan for $99 per year to get rid of the Biteable watermark and access additional social media video tools.īiteable bills itself as “the world’s simplest video maker.” With a library of pre-built scenes, including animations and real video footage, it does make creating a video as easy as dropping elements into your storyboard and adding some text. The promise: “Make animations completely online in minutes.” Then, add some text and share or embed the video directly from the Animoto interface.īest feature: Option for square videos using pre-built storyboards optimized for mobile.Īvailable for: Browser, iOS, and Android 2. Add your voice-over, or choose from a library of 2,000 songs. You can use the collage and split-screen tools to show several photos at once, or photos and videos alongside one another. The price: Professional plans start at $26/month 14-day free trial.Īnimoto allows you to simply choose a pre-built storyboard and start adding photos and video clips. The promise: “Turn your photos and video clips into video slideshows, quickly and easily.” 8 social media video apps for marketers 1. From quick text animations to photo-based video slideshows to movie-like video storytelling, here are eight social video tools that can help you create your first marketing video before the end of the day. While professional marketers have access to larger budgets and high-end video tools, it can be harder for smaller operations to get a social video marketing plan off the ground.įortunately, there are plenty of free and inexpensive social video apps and tools that businesses of any size can use to create compelling videos for use on all social media channels. After all, while 84 percent of professional marketers have recently used video marketing, according to Animoto, only 55 percent of small and medium-sized business owners have done so. If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back.
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